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RUSSIAN FASHION WEEK

CELEBRATED YEAR OF FRANCE IN RUSSIA

Рисунок1.jpgRussian Fashion Week, the biggest fashion event in Eastern Europe, will hold its 21st season in Moscow’s Congress-Hall of World Trade Center on October 16-21, 2010, celebrating the Year of France in Russia and as usual turning the Russian capital into the world’s hottest fashion destination for this period.

RFW SS/2011 schedule will include over 50 shows of cutting-edge designers from Russia, Ukraine, Belarus, Lithuania, France, Peru, Italy and more. This season RFW will host French Day organized in cooperation with the French Embassy in Russia, UBIFRANCE and Culture France. Names of the French participants will be announced shortly.

RFW will also proceed with presentations by young designers, the format successfully launched last season.

“It is essential for fashion society development to let young designers to show their collections at a professional fashion week along with prominent designers”, - Alexander Shumsky, RFW President says. “It is important for us to support the ones who will create Russian fashion tomorrow and to show the ones who represent it today”.

As usual all the RFW shows will be broadcast in live on World Fashion Channel reaching out to millions of viewers.

RFW attracts over 45,000 people and over 1000 accredited journalists and buyers seasonally. RFW is held under support of the Ministry of Culture of Russia, Russian Fashion Foundation and Russian Union of Industrialists and Entrepreneurs. RFW is produced by Artefact Communications Agency. In past seasons, Russian Fashion Week staged shows by Vivienne Westwood, Julien Macdonald, La Perla, Catherine Malandrino, Jeremy Scott, Costume National, Francesco Smalto, JC de Castelbajac and other prominent international designers along with established and up-and-coming Russian brands, as Slava Zaitsev, Parfionova, Julia Nikolaeva, Lena Karnauhova, Chistova&Endourova, St. Bessarion, Egor Zaitsev, Masha Kravtsova, Tegin, Biryukov and others.



For participation, accreditation or pass please contact

Maria Popova at popova@artefact.ru or +7.495.967.9940/41/42
About RFW

Russian Fashion Week (RFW) is #1 fashion event in Russia as well as in the Eastern Europe

The past four seasons have established it as a regular entry in the world fashion calendar next to national fashion weeks in Paris, Milan, London, NY. Russian Fashion Week which is held in Moscow twice per year, in April and October, covers all of the former Soviet Union, the so-called Russian-speaking territory. The RFW basics are Russian designers, but every season sees the best designers from former Soviet republics: Ukraine, Byelorussia, Lithuania, Kazakhstan, Georgia, etc.

Every season, the RFW Organizing Committee studies over 100 entries but chooses only the best collections for the RFW runways. Russian Fashion Week has always cooperated with fashion weeks from around the World. As a result RFW has its continues cooperation with Milan Fashion Week and CNMI and for the past year started cooperation with fashion weeks in China, Greece, South Africa, Canada, Mexica, Portugal and etc. International Days which are held in the frames of RFW on a regular basis have already presented Spanish, UK, Italian and American designers to Russian publicity. Russian Fashion Week is run and supervised by Artefact Communications Agency, which is the leading Russian PR-agency, with the best-organized fashion, luxury and design PR.

Russian Fashion Week has joint ventures with the world’s largest fashion institutions. These collaborations result in national designer days during RFW’s biannual events. In the fall of 2004, “British Day” was held, featuring Matthew Williamson, Sophia Kokosalaki, Jenny Packham and other top English designers. British Day was organized with the British Fashion Council and London Fashion Week, and was so successful, that several British designers participating in RFW’s Fall-Winter 2005 event applied for the following RFW seasons. In Spring 2005, Russian Fashion Week invited Spanish designers Konrad Muhr, Alma Aguilar, Devota& Lomba, Isabel de Pedro, Armand Basi and Agatha Ruiz de la Prada. The Spanish Day was run in conjunction with the Spanish Foreign Trade Institute and Spanish Fashion Designers’ Association. In Autumn 2005, in October, the RFW hosted the Italian Day supported by Camera Nazionale della Moda Italiana. Mario Boselli, Camera Nazionale’s President and RFW Producer General Alexander Shumsky, announced the Italy and Russia’s major fashion weeks have become long-term promotional partners. Italian Day has featured top designers like Romeo Gigli, Guerriero, Exte’, La Perla, and Pollini by Rifat Ozbek, and Milan Fashion Week will showcase Russia’s top designers. RFW spring-summer 2007 season International Day was dedicated to the US. American Designers Baby Phat, Laundry by Shelli Segal and Rebecca Taylor presented their summer 2007 collections in the frames of American Day on RFW. Later on Chinese Day and another Spanish Day were held in frames of RFW. Russian Fashion Week International Cooperation with other countries will lead to more International Days.

RFW also undertakes international cooperation activities worldwide. RFW steps abroad started in September 2005, when, following the partnership agreement between RFW and Camera Nazionale della Moda Italiana, RFW designers were presented at RFW stand at Milano Moda Donna. In September 2006 a collective show of 3 top RFW designers was successfully held at Milano Moda Donna s/s2007. In November 2006 China Fashion Week hosted the Russia Day showcasing 5 top RFW designers’ s/s 2007 collections. Later on multiple shows of RFW designers were successfully held at L’Oreal Fashion Week (Canada), Lisbon Fashion Week (Portugal), Athens Exclusive Designers Week (Greece), Fashion Forward (Athens), Nokia Cape Town Fashion Week (South Africa). More shows worldwide are scheduled for the near future, including one at Malaysia International Fashion Week in November 2008.

Russian Fashion Week is proud to have partnership with fashion weeks in Italy, China, Canada, South Africa, New Zealand, Spain, Portugal, Mexico, Greece, Croatia, India, Czech Republic, Norway, Sweden, Malaysia.

At this stage RFW organizing committee is globalizing its achievements on Russian market and at the same time co-producing Fashion Weeks in St. Petersburg and other Russian cities and former USSR capitals.

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